In order to use social media to engage your customers and / or potential customers in your products and services you actually have to use Social Media. This video starts a discussion about why to use Twitter for your business. The reasons for using Twitter can be applied to other forms of social media.

This video will be followed by 4 other videos that comprise the discussion about using Twitter as it relates to creating engagement with your customer base. ÂBoth Existing and Future.

If you use or don't use Twitter in your business, please share why or why not.